Holiday Parks in Cornwall


Cornwall Holiday Park has grown into one of the great national associations. Generations of families, by the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer vacations on the British shore.
The Holiday Park had a rather humble start, essentially offering accommodation, entertainment and food all under one roof, more often than not around the edge of a big traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were quite popular with families searching for affordable holidays, at a time when international travel was expensive and unobtainable for a big proportion of the overall public.
Nevertheless as international travel became more affordable Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer provided the value that was such a unique selling point for lots of the popular parks. With the new found competition from guaranteed sunlight, cheap accommodation, food and drink, UK holiday parks came under increasing pressure.
The challenging times that confronted the industry proved certainly compounded by a shift in understanding of the holiday park experience. When you mentioned holiday parks individuals began to think of the popular TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and crimson coat style amusement. Regrettably combined with cold and windy chalets and indifferent food!
Like most UK tourism business the independent and multiple holiday park owners began to find a decrease in the interest within their holiday offering. The park owners came up with numerous options to offset the understanding and the enhance the quality of the holiday park experience.
Primarily the accommodation was upgraded. Clients were no longer pleased with basic facilities, therefore holiday parks spent millions on enhancing accommodation facilities, from upgrading the standard rooms to creating penthouse apartments with plasma TV’s, four poster beds and room services. This led in holiday parks giving a more upmarket feel to each of their accommodation and provided clients with a much greater selection of choice.
Secondly the amusement offering changed enormously. Some UK parks began to specialise in only offering specific entertainment breaks. Top comedians, shows and musical actions have begun to top the bill and themed evenings specialising in entertainment such as continent american, 60’s revivals and dancing and game breaks.
Thirdly the traditional three meals a day offering of parks has likely seen the greatest change. To accommodate to the shift needs of holiday makers more and more parks have began to offer self catering options instead of providing full or half board and charging extra for foods. Some of the bigger chain parks also have gone further and don’t offer any catering, simply inviting the restaurants and fast food places to supply food around the Park. However, as the parks themselves have diversified, offering different items to different holiday economies, therefore has the catering, plus some holiday parks now make a virtue of how they offer three best quality foods daily.
One example of a company who stayed before the match was Potters Leisure Resort. As Cornwall’s only Five Star Independent Park they’d been residing to high excellent infrastructure, entertainment and catering and the initial costs of the project have been rewarded with a reputation for high excellent holiday park experience.
But Potters aren’t the only firm offering high excellent park style vacations. More and more developments in Cornwall are constructing the lodge style accommodation away from the traditional holiday park centres of seaside towns. The inland lodge style developments have moved away in the’park’ image and now offer champagne and hot tubs style breaks in a quiet and secluded rural atmosphere. With so much innovation in the business holiday parks will continue to offer more of what exactly the holidaymaker wants and needs – a high excellent holiday experience.